This is not a personal grumble at all. My own company has had a strong client base and only recently has really worked hard to increase its outside audience. But somehow the need for this massive SEO exercise seems to defeat the point of the search engine. What is more increasingly I am finding that I have to look through four or five page to find things that are not heavily optimised. For example type in “insurance” then try to find documents relating to serious academic study of the insurance industry. On Google you need to type insurance study and even then about half the results lead to commercial insurance companies. 

But from a young business perspective it is becoming harder and harder to carve a niche – and I really wonder if our modern search engines are not beginning to become overvalued and over exploited. 

If this is the case then modern search engines are perhaps at there zenith – suggesting that there is something beyond.

We have put together a CSS training manual to help those interested in learning about stylesheets it is available at http://www.ariadnedesigns.com/training/manual.html 

Over the next few weeks I intend to extend and improve this manual, so that it is a useful resource for anyone out there learning stylesheets

Obviously plan B is to get someone else to do the SEO work for me and with that in mind there are quite a few good freelancers out there at very reasonable price.  So I will be looking into that anyway.